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Fitness First Launches Ladies Only Gyms In The Kingdom Of Saudi Arabia

16 February 2017

Fitness First Launches Ladies Only Gyms In The Kingdom Of Saudi Arabia

Saudi Arabia, February 2017: The Middle East’s largest fitness brand has confirmed the launch of ladies only clubs, coming soon in the Kingdom of Saudi Arabia. This revolutionary announcement is set to make an enormous impact on the female population of KSA, as Fitness First opens its first ladies only club in the region, to complement the existing portfolio of Men’s clubs.

 

Fitness First already has a successful network of Male only clubs and is extremely excited to expand further into KSA, with the enormously anticipated launch of female only clubs in line with new regulations issued by the General Authority for Sports. The region’s largest fitness brand will be bringing a host of its internationally qualified female personal trainers to train ladies in the Kingdom, as well as offering some of its most sought after classes, including BodyPump, Zumba and RPM and exclusive innovations such as 6D and MYZONE. Women can also benefit from using other Fitness First ladies only clubs in other countries when they travel.

 

Fitness First Ladies only gyms have won multiple awards in the region and have been rated ‘Best Ladies Only Facility in the UAE’. With a network of successful Ladies Only facilities across the UAE, Bahrain, Qatar, Jordan and Kuwait, Fitness First is looking to further expand on the success of ladies only training facilities in the GCC, which now include KSA.

 

Fitness First is opening its doors to support the female community within KSA with best in class health and fitness facilities and to help educate the community on the importance of a healthy, active lifestyle. This follows Saudi Arabia’s vision for 2030 to increase the ratio of individuals exercising at least once a week from 13% of population to 40%.

 

George Flooks, Fitness First COO said, ‘Fitness First are excited to be bringing ladies only gyms to the Kingdom Of Saudi Arabia. Our concept will have over 70 GX classes a week and will be purpose built for ladies. Fitness First will bring the most talented and highly qualified staff in the region to the Kingdom, together with the best experience for ladies. Our clubs will be designed for exercise, comfort, a great social environment and convenience. We will also ensure all of our clubs have Arabic speaking female staff to ensure we have the best connection with our members.’

 

Fitness First is looking to open it’s first ladies own gym in the Kingdom Of Saudi Arabia in 2017.

 

 

 

 

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About Fitness First

 

Fitness First Middle East is the region’s leading health and fitness company, owned and operated by Landmark Group, a leading retail organisation in the Middle East and India, with over 66 clubs across 50 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.

We offer world-class amenities including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.

Fitness First’s pipeline for the region includes clubs in Mudon in Dubai, UAE and Arga in Riyadh, KSA and Thumama, Riyadh, KSA. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, 6D, TUFF, FIT 4:15, Unplugged, SPORTZONE, Swim Academy, MYZONE and many more. As well as the best in house equipment such as Synrgy 360, Olympic weight lifting platforms, the revolutionary training system Escape & more.

Fitness First has been awarded Superbrand UAE’s Choice 2017, Best in Woman's Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 & 2015 Fit Awards and is a proud winner of Retail Middle East’s award for 'Most Admired Retailer – Spa&Leisure in 2015. The brand was also awarded Fitness club of the year 3000+ members - Fitness First Burjuman, Ladies Only facility of the year - Fitness First Uptown Mirdiff Ladies


Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.

 

For further press information please contact:

Fiona Mclaughlin | Louise Thomas

TOH Public Relations  www.tohpr.com

+9714 382 8900

firstname@tohpr.com