Fitness First Wins “Best Customer Journey Mapping” at CX Live Awards Middle East 2025

Dubai, UAE – May 13, 2025 — Fitness First is proud to announce that we have been awarded Best Customer Journey Mapping at the prestigious CX Live Awards Middle East 2025, a recognition that underscores our continued commitment to delivering exceptional member experiences across every touchpoint.

The CX Live Awards celebrate excellence in customer experience strategy, innovation, and execution across the region. Being recognised in the category of Customer Journey Mapping highlights our focus on designing and delivering a seamless, intuitive, and personalised journey for every member — from the very first interaction through to long-term engagement and loyalty.

“At Fitness First, our members are at the centre of everything we do. Winning this award is a reflection of the passion, insight, and hard work our team puts into understanding our members’ needs and ensuring every step of their journey with us is positive, impactful, and connected,” said Mark Buchanan, CEO.

This achievement reflects the successful implementation of a member-first strategy that blends technology, data insights, and human connection to continuously enhance the in-club and digital experience. From onboarding to training support, wellness services, and community engagement, every element of the journey has been carefully mapped to support our members' goals and deliver value at every stage.

We would like to thank the CX Live Awards for this honour, and our incredible team whose drive and dedication continue to elevate the standard of customer experience in the fitness industry.

For more information about the CX Live Awards, visit:https://www.customer-experience.live/cx-live-awards