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FITNESS FIRST BOOSTS ITS MARKET LEADERSHIP WITH THE OPENING OF ITS 33RD CLUB IN THE UAE

17 December 2015

1900 sq. metres club at Palm Jumeirah’s Golden Mile part of the fitness chain’s regional expansion plans

 

Fitness First, one of the leading providers, advocate and exponent of fitness solutions as a means of healthy living, has announced the opening of its 33rd club in the UAE in Palm Jumeirah’s Golden Mile, boosting its regional count to an assortment of 50 Mixed, Men-only and Ladies-only clubs.

The new mixed platinum club spanning 1900 square metres is part of Fitness First Middle East’s aggressive regional expansion plans and follows close on the heels of the opening of a similar club at Vision Towers in Business Bay.

George Flooks, COO at Fitness First Middle East said, “Apart from self-discipline and commitment, regular exercise complemented with a suitable nutrition plan to help achieve individual fitness goals, can go a long way in improving the overall health standards of the community. This is the basis of our newly launched brand identity and we are extremely happy with the opening of this club as it caters to the huge demand for high quality fitness and wellness solutions from communities in and around the area.”

The expansive facility offering its members platinum facilities will also feature a huge group exercise, spinning, and multipurpose studios, Core Juice Bar, the revolutionary multi-functional Synergy 360 training system and well equipped freestyle range of products such as Battle Ropes, TiYRs, Bulgarian Bags, Slam Balls, Core Bags, VIPRs and TRX frames. The club will also feature an extensive range of cardio equipment, free weights and plate loaded equipment as well as the new Insignia line of upper and lower body strength machines from Life Fitness. The club also boasts of an extensive dedicated outdoor functional training area for workouts and group trainings classes. The club will host a range of new exclusive group exercise classes including Freestyle Group Training (FGT), a combination of three-dimensional training movements that will challenge your muscles to move you in the way nature intended and Fit 4:15, a fun and energetic High Intensity Interval Training (HIIT) class guaranteed to burn calories. The club also offers individual nutritional consultations and tailor-made meal plans to Fitness First members and non-members through its serviceNutrition by Fitness First.

Members can opt for personal training by world-class, internationally certified fitness instructors and trainers, and also take advantage of luxurious changing rooms with saunas and a relaxation area, and the exclusive indoor members lounge with wireless internet and complimentary drinks.

George said, “The awareness and demand for comprehensive wellness solutions is tremendous in Golden Mile, Palm Jumeirah and it is home to a key target community for us, and we are extremely glad to have established presence there.”