FITNESS FIRST OPENS CRYOTHERAPY TO EVERYONE

Fitness First Middle East, in partnership with Wellbeings Holistic Healing, has expanded its Recovery Zone offering with the introduction of Cryotherapy now available to both members and non-members at Fitness First Bay Gate in Business Bay. The service officially goes live today, marking a new step in making premium recovery experiences more accessible to the wider Dubai community.

Cryotherapy at Bay Gate offers a fast, effective way to support muscle recovery, boost energy and elevate overall wellbeing. The cryo chamber is set within Fitness First’s dedicated Recovery Zone, giving guests the opportunity to experience a high-quality wellness treatment in a modern, calming environment.

To celebrate the launch, Fitness First is introducing competitive introductory prices, starting from AED 399 for one month of unlimited sessions, with annual packages available for AED 1,599. The goal is to encourage consistency—making Cryotherapy something users can easily incorporate into their weekly routines without the barrier of high pricing or long-term commitments.

By opening the service to non-members, Fitness First and Wellbeings Holistic Healing are creating a recovery destination where anyone can recharge, reset and enhance their wellness journey—whether they train at the club or simply want a convenient, stand-alone treatment.

Cryotherapy joins Fitness First’s growing list of wellness offerings, reinforcing the brand’s commitment to holistic fitness which now includes advanced recovery tools, infrared saunas, cold plunge pools and personalised coaching options across select clubs.