Fitness First Partners with GoXPro, the Leading Personal Training & Member Engagement Solution

Fitness First, a leading health and fitness brand across the region, has partnered with GoXPro, the most innovative digital platform for personal training and clubs, to raise the bar in coaching and deliver an even more immersive and motivating experience for its members.

Fitness First continues to lead in coaching innovation by integrating GoXPro’s cutting-edge tools, including retention-focused assessments, personalised multi-week programming, AI-powered nutrition coaching, and gamified digital challenges. This partnership ensures every trainer delivers structured, engaging, and results-driven coaching for a truly personalised member experience.

"At Fitness First, we are committed to staying ahead of industry trends and continually enhancing the training experience for both our members and coaches. Fitness is evolving, and our partnership with GoXPro enables us to provide a smarter, more personalised approach that helps every client train more effectively, stay motivated and achieve real progress."— Ivana Sargic, Head of Fitness, Fitness First Middle East

Beyond personal training, members will soon immerse themselves in gamified club challenges, transforming traditional competitions into dynamic, interactive experiences. Real-time leaderboards, accessible via the app and in-club TV screens, along with multiple winner categories, create an engaging and competitive atmosphere that drives motivation, participation, and long-term commitment.

“Fitness First is setting a new benchmark for high-impact coaching at scale. At GoXPro, we are proud to support this vision by equipping trainers with advanced coaching tools that empower them to reach their full potential, drive higher client retention, and elevate both coaching effectiveness and business performance."— Jason Thomas, Co-founder & CEO, GoXPRo

Innovation has always been at the core of Fitness First, fueling its commitment to cutting-edge training and unparalleled member experiences. Through its partnership with GoXPro, the brand is not just setting a new industry standard in coaching, it’s seamlessly blending technology with a holistic approach to well-being, ensuring members get the best of both worlds.

This drive for innovation goes hand in hand with expansion, as Fitness First Middle East announces the opening of six new clubs in Dubai and Abu Dhabi, further strengthening its position as a leader in the region.

For more information and to find your nearest Fitness First club, visit https://uae.fitnessfirstme.com