Fitness First UAE



Fitness First is proud to announce it's partnership with the following brands


adidas has a clear mission: the brand strives to be the globally leading and most popular sporting goods brand. adidas Sport Performance divison's focus is mainly on innovation and technology. Being a true multi-sport specialist, you will have to search hard for sports we don't provide products for. adidas is everywhere where the best meet the best, like the FIFA World Cup or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.

However, we are not just designing products for all kinds of sports. We are designing products for athletes. Athletes always strive for their personal best. Athletes find inspiration in sports no matter what they do. We help them to achieve their peak performance by making them faster, stronger, smarter and cooler.


MYZONE helps keep you motivated by offering accurate tracking of your effort levels through heart-rate monitoring. Through goal setting, social accountability, fun challenges and the opportunity to earn badges and climb status rankings, we make working out fun and engaging to help keep you on track. It's no secret that if you put in the effort required you'll get the results you want, and if you don't, you won't – MYZONE is here to help make sure you do! 


Shukran, a Landmark Group's initiative, is the region's largest retail loyalty programme offering you great rewards every time you shop.

With Shukran, the benefits are plenty:
• Earn and redeem points across 55 brands and 1,500+ stores
• Earn and redeem them even during sale periods
• Enjoy member exclusive offer and invites
• Multiply your points and experience more privileges with the Standard Chartered Shukran Credit Card

To know more about the programme and the participating brands, visit or call 800 SHUKRAN (7485726)

Register or apply for a new Shukran card at any Fitness First before June 8th to be in with a chance to win 50,000 Shukrans!


Golf DXB brings golf to the community and increase participation in the game. Golf is a sport to be enjoyed by everyone and through our unique initiatives, the work of our PGA professionals and with the support of our key partners we strive to provide avenues into the game for all!

To know more about us, visit


Dubai Performing Arts Academy offers Performing Arts training for all ages. DPA Principals Lisa Scott-Lee, of Steps fame, and West End Star Johnny Shentall-Lee are on hand to share their experiences of the Pop and Musical Theatre World with their students. Their talented teaching team offer classes which cover all aspects of Performing Arts, within first class facilities at various Fitness First locations.

For more details visit



SportsOne is a multi-brand, sporting gear retail destination launched in December 2012 in the Kingdom of Saudi Arabia by the Landmark Group. SportsOne currently has 22 stores across UAE, Saudi Arabia & Qatar. The brand extended its presence to the United Arab Emirates in July 2013 and intends to grow its presence from 22 stores currently in operations to 28 stores across the GCC by the end of 2016. SportsOne retails over 100 brands, many of which are showcased for the first time in this region. With separate lines for men, women and children we at SportsOne have a wide collection which includes sports Apparel, Footwear, Gym Equipment, Road Bikes, Racquet Sports, Football, along with Indoor/Outdoor games.