1st June, 2020, UAE: Fitness First Middle East launched its ‘Step Around the World’ initiative, as an act of dedication to the frontline workers who are serving the community and to show when communities come together, great things can be achieved.
The regional campaign started on 1st May and ended on 31st May, the ‘Step Around the World’ challenge encouraged people of all ages and fitness levels, to collectively walk the circumference of the world which is equivalent to 50 million steps. A supportive collective of 884 participants signed up to the challenge and together achieved a massive target of 51,526,023 steps.
Fitness First has matched 884 number of participants who took part in the challenge and offered given 884 2-week memberships to frontline workers, to show appreciation for protecting the local community during the Covid-19 pandemic.
Fitness First selected 6 lucky participants who were rewarded with a 6-month Fitness First membership, as a token of appreciation and congratulations on completing the ‘Step Around the World’ challenge.
Fitness First is proud to be involved in supporting a wide range of important events that help those in need in the community.
Such initiatives are an important part of Fitness First's wide-ranging Corporate social responsibility commitments, highlighting the potential to mobilize efforts to make a difference in the lives of people in need, and create a better world by empathizing with others and advancing society.