Awards & recognition

Fitness First is proud to announce that we have been awarded best customer journey mapping at the prestigious cx live awards middle east 2025, a recognition that underscores our continued commitment to delivering exceptional member experiences across every touchpoint.

The cx live awards celebrate excellence in customer experience strategy, innovation, and execution across the region. Being recognised in the category of customer journey mapping highlights our focus on designing and delivering a seamless, intuitive, and personalised journey for every member — from the very first interaction through to long-term engagement and loyalty.

Fitness First middle east, one of the region's most established and trusted health and fitness brands, has been awarded 'cx technology implementation of the year' at the 20th edition of the cx strategy summit & awards 2025.

The accolade recognises the brand's large-scale digital transformation project – project genesis – aimed at revolutionising the way members engage with the brand across all its touchpoints.

We're proud to share that Fitness First has been honoured with the prestigious the middle east best employer brand award 2023! This recognition is a testament to our unwavering commitment to fostering a dynamic and inclusive workplace culture.

A huge thank you to our incredible team, whose dedication and passion have made this achievement possible. We couldn't be prouder of each and every member of our organisation. This award motivates us to continue striving for excellence and creating an environment where innovation, growth, and success thrive hand in hand.