Winning ways – our storys
About us
Empowering people, every day
Fitness First Middle East is one of the region's most trusted and innovative fitness brands. As part of Landmark Group, we operate 44 clubs across 35 locations in the UAE, Bahrain, Kuwait, and Qatar, offering premium facilities designed to inspire, challenge, and motivate. Our clubs feature world-class equipment, unlimited group exercise classes, and expert personal training delivered by internationally accredited professionals. We offer over 90 diverse fitness experiences, from signature Fitness First programmes and Les Mills classes to Swim Academies, kids' activities, Padel Tennis, Hot Yoga, Reformer Pilates, water-based mind & body sessions, MYZONE heart rate tracking, immersive fitness screens, and digital fitness platforms. For nearly 20 years, Fitness First has empowered members to evolve, achieve, and go further. We don't just support fitness, we transform lifestyles, helping every individual Go Further in Life.
Vision
Our vision is to redefine fitness by adapting to the changing needs of our members. We aim to make wellness accessible, inspiring, and sustainable for every lifestyle. Through innovative programmes, connected digital experiences, and a supportive environment, we help members embrace fitness as an essential part of life.
Mission
Our mission is to empower members to reach their full potential through expert guidance, world-class facilities, and a wide range of fitness experiences. By focusing on results, innovation, and community, we provide the tools, motivation, and support needed to achieve goals and maintain a stronger, healthier life.
Vision
Our vision is to redefine fitness by adapting to the changing needs of our members. We aim to make wellness accessible, inspiring, and sustainable for every lifestyle. Through innovative programmes, connected digital experiences, and a supportive environment, we help members embrace fitness as an essential part of life.
Mission
Our mission is to empower members to reach their full potential through expert guidance, world-class facilities, and a wide range of fitness experiences. By focusing on results, innovation, and community, we provide the tools, motivation, and support needed to achieve goals and maintain a stronger, healthier life.
At Fitness First, we have always believed in moving with purpose, pushing boundaries, redefining standards and creating spaces that inspire progress. Over the years, we have reimagined our clubs, refreshed our look and evolved every touchpoint to make the member journey more seamless, more personal, and more connected. Every change reflects one clear vision, to make fitness easier to access and more rewarding to experience. Our members remain at the heart of everything we do. They shape how we think, how we grow, and how we continue to challenge the status quo. Because true transformation begins when we put people first. This is more than fitness. It is a movement built on care, innovation and a relentless drive to help every member go further.
About Landmark Group
An organisation inspired by dreams & led by purpose.
Founded in 1973 in Bahrain, Landmark Group has grown into one of the Middle East's leading retail and hospitality organizations. With more than 1,900 outlets covering over 25 million square feet across the Middle East, Africa, and the Indian sub-continent, the Group drives entrepreneurship while delivering consistent value. Landmark Group employs over 50,000 people and offers a family-focused retail range through brands including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. The Group also holds franchise rights for several leading international fashion and footwear brands across its markets.
Speak to the team
How can we help?
We want to help our members go further, so if you have any suggestions about our clubs, classes, personal training sessions, etc. Please contact us.
WORK WITH US
Let's reach your fitness goals together
We are an ambitious company and we're always looking for great people to join our team – from personal trainers, group exercise instructors and club managers to our front-of-house teams. We're committed to training, so you'll be encouraged to improve your existing skills while you develop new ones. We also provide our Staff with amazing privileges and benefits.
