Press Room

The region’s leading fitness and wellness operators are joining forces to deliver the first comprehensive industry-led report of its kind for the UAE’s fast-growing active sector. This report marks a...

Dubai, UAE – May 13, 2025 — Fitness First is proud to announce that we have been awarded Best Customer Journey Mapping at the prestigious CX Live Awards Middle East...

Fitness First, the region’s leading health and fitness brand, is proud to announce the launch of a new era in wellness-focused fitness with the integration of dedicated Recovery Zones across...

Fitness First Middle East, one of the region’s most established and trusted health and fitness brands, has been awarded ‘CX Technology Implementation of the Year’ at the 20th Edition of...

Fitness First, the region’s leading health and fitness brand, is proud to announce the opening of its brand-new ladies-only club at Forsan Central Mall in Abu Dhabi. This exciting launch...

A plate to lift, a plate to gift – Turning fitness into a force for good In the spirit of giving during the Holy Month of Ramadan, Fitness First launched...

Nutrition plays a pivotal role in any fitness journey, and this partnership reflects Fitness First’s commitment to offering a holistic approach to health and wellness. Members can now order directly...

Designed in collaboration with a renowned international design agency - LXA, the Bay Gate club embodies a sleek, contemporary aesthetic while prioritizing functionality and convenience. Every corner of the club...

Fitness First, the Middle East’s leading health and fitness brand, has partnered with Wexer, a global leader in digital fitness solutions, to bring cutting-edge virtual fitness experiences to its members...