Fitness First Middle East, one of the region’s most established and trusted health and fitness brands, has been awarded ‘CX Technology Implementation of the Year’ at the 20th Edition of the CX Strategy Summit & Awards 2025. The accolade recognises the brand’s large-scale digital transformation project – Project Genesis – aimed at revolutionising the way members engage with the brand across all its touchpoints.
We’re proud to share that Fitness First has been honored with the prestigious 𝐓𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 𝐁𝐞𝐬𝐭 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐫 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐝 𝟐𝟎𝟐𝟑! This recognition is a testament to our unwavering commitment to fostering a dynamic and inclusive workplace culture. A huge thank you to our incredible team, whose dedication and passion have made this achievement possible. We couldn’t be prouder of each and every member of our organization. This award motivates us to continue striving for excellence and creating an environment where innovation, growth, and success thrive hand in hand.
We are thrilled to announce that Fitness First Middle East has won the prestigious award for Best Rewards and Recognition at HRSE KSA! This incredible achievement is all thanks to our innovative in-house platform, 𝐅𝐅 𝐂𝐡𝐚𝐦𝐩𝐬, which has played a pivotal role in fostering a culture of appreciation and motivation among our team. 𝐒𝐢𝐧𝐜𝐞 𝐢𝐭𝐬 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐧 𝟐𝟎𝟏𝟗, 𝐅𝐅 𝐂𝐡𝐚𝐦𝐩𝐬 𝐡𝐚𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐚𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐯𝐞 𝟐𝟓𝟎𝟎+ 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐝𝐚𝐭𝐞! At Fitness First Middle East, we understand the importance of acknowledging and celebrating both small and big wins. That's why FF Champs has become a staple brand within our organization, serving as a platform to recognize and reward the exceptional efforts and achievements of our team members. Congratulations to the entire Fitness First Middle East team and here's to many more incredible achievements in the future! Let's all continue to reach new heights and celebrate our collective successes through FF Champs. Stay motivated and keep pushing the boundaries of excellence!
Fitness First Middle East has received one of the “GCC Best Employer Brand Award 2019” in the GCC Best Employer Brand Awards & The Middle East HR Leadership Excellence Awards event held in Dubai. We are proud to be recognized successively for 2 years in the region and like to congratulate & thank all our employees. The recognition was for an organization that cultivates competencies for the future, have diversified culture, effective employee benefits & employee engagement, believes in producing leaders, leaders of change, leaders who are iconic & Talent Management strategy alliance with the vision & the mission of the organization.
Fitness First Middle East won Four awards for the following categories at the FIT Awards 2018:
Franchises Facility of the year 2000+ members – Mirdiff City Center
Small Speciality/ Boutique studio of the year – XFIT BOX
Rising star of the year – Ivan Pavlovic
Instructor of the year – Group – Rio Nunga
We are honoured to announce that our CEO, George Flooks, has been awarded ‘CEO with Human Resource Orientation’ by the World HRD Congress in the GCC Best Employer Brand Awards, and the Middle East Human Resources Leadership Excellence Awards event held in Dubai.
We congratulate him on behalf of our Fitness First Middle East family on this recognition. George builds Human Resource into the fabric of the business as a visionary leader. Our iconic leader always cultivates the culture of empowerment, building a courageous leadership team, always influencing, motivating and dedicating himself to the growth and development of his staff.
Head of HR, Mr. Sandeep Khosla, Fitness First is awarded Mark of Excellence for 2019 in the category of HR Director of the Year. Mr. Khosla has demonstrated exceptional leadership in developing effective HR strategies that have significantly benefitted the business.
Winner – Best Loyalty & Rewards Program
Runner-up – Customer Happiness Initiative
Favourite Fitness Club of the year – Fitness First Bawabat Mall
Fitness First Marina Mall was recently voted number 1 in the ‘What’s On Awards Abu Dhabi 2018 in the ‘Favourite Fitness Club Category
Fitness First Middle East won three award for the following categories at the FIT Awards 2016:
Facility of the year ( 3001+ members) - Fitness First Burjuman Centre
Best Ladies Only Facility Of The Year - Fitness First Uptown Mirdif Ladies
Fitness Club General Manager Of The Year - Andre Henriques
2nd place - Male Personal trainer of the year
Abhinav Malhotra
2nd place – Best Group Exercise InstructorAhmed Soudi
Fitness First Abu Dhabi Mall Club (Platinum Mens Only and Ladies Only) won the Best Fitness Club at the What’s On Awards Abu Dhabi 2017.
Fitness First Middle East won Four awards for the following categories at the FIT Awards 2017:
Fitness Brand of the Year - Fitness FirstLadies Only Facility of the Year - Fitness First Al SeefBest use of Social Media in Health and Fitness - Unleash YourselfFitness Manager of the Year - James Sidhu
