Fitness First Partners with Prep & Co to Revolutionize Member Nutrition

Nutrition plays a pivotal role in any fitness journey, and this partnership reflects Fitness First’s commitment to offering a holistic approach to health and wellness. Members can now order directly from Prep & Co’s menu, whether they’re looking to refuel after a workout, stay on track with their health goals, or enjoy a quick, nutritious meal on the go.

“At Fitness First, we believe that fitness and nutrition go hand in hand,” said Mark Buchanan, CEO of Fitness First Middle East. “This partnership with Prep & Co is another step toward our vision of providing everything related to fitness and wellness under one roof. Our members can now enjoy the convenience of having expertly crafted, goal-oriented meals right at their clubs, enhancing their overall fitness experience.”

Prep & Co, known for its chef-crafted, personalized meal plans, has been a pioneer in making healthy living accessible and enjoyable. Their menu caters to a variety of goals, including weight loss, muscle gain, and maintenance, with options to create customized plans tailored to individual needs.

“We’re thrilled to partner with Fitness First and bring our philosophy of effortless, sustainable wellness to its members,” said Khaled Fadly, CEO of Prep & Co. “Our mission is to transform healthy living, and by joining forces with Fitness First, we’re making it even easier for people to integrate nutrition into their fitness journeys and achieve lasting results.”

The partnership aligns with both brands’ commitment to fostering lifelong healthy habits, creating a sense of community, and continuously innovating to enhance member experiences. In addition to offering a variety of meal plans, the Prep & Co health bars will feature a range of freshly prepared juices, smoothies, and snacks designed to support energy, recovery, and overall well-being.

Key Highlights of the Partnership:

• Exclusive Prep & Co health bars in select Fitness First clubs.
• Access to a curated menu with options for weight loss, muscle gain, and maintenance.
• Customized meal plan services tailored to individual fitness goals.
• A shared vision to provide a holistic health and wellness experience for all members.

Together with Prep & Co, Fitness First continues to redefine what it means to support members in their pursuit of a healthier, happier lifestyle.