Fitness First Opens New Exclusive 3-in-1 Studio For A Fitness Experience Like No Other

Offering a combination of XFit, X:30 and BoxX, the 800 sq. m. open space studio at Dubai Media City revolutionizes the existing fitness portfolio to establish new benchmarks.

Fitness First Opens New Exclusive 3-in-1 Studio For A Fitness Experience Like No Other

Fitness First Middle East (FFME), one of world's leading fitness brands scaled new heights of fitness innovation and expertise with the launch of its brand new 3-in-1 concept Studio. Providing a unique fitness experience, never seen before, the boutique Studio brings together three concepts of XFit, X:30 and BoxX along with other exclusive fitness classes. Led by expert fitness coaches with a focus on high intensity interval training in a supportive and social environment for all fitness levels; the studio covers three zones: LIFT, BOX and HIIT, for an exhilarating fitness experience like no other.

Located at Business Central Towers in Dubai Media City, this purpose-built studio offers a variety of fun, high intensity and dynamic exercises aimed at achieving maximum results in a short space of time. These include X:30, BoxX, XFit Daily Extreme Exercise Program (DEEP), among others. The studio will also offer kids classes suitable for 6-14 years old who are the future members. The Studio is fitted with an extensive range of Woodway Treadmills, Assault Bikes, Dynamic boxing ring, a rig, Rogue equipment, Kettlebells, and other functional training equipment.

The new facility is Fitness First's inventive definition of fitness with a difference, offering electricity free (self-powered) and functional based equipment to maximize use of your full body along with variations in workouts to create variety and avoid repetitive routines.

George Flooks, Fitness First's Chief Operating Officer said, "At Fitness First we practice what we preach – not only do we push our members to 'Go Further' but apply the same philosophy in launching new, innovative concepts and training systems. An encouraging response to our high intensity concepts such as XFit and X:30 and an undying enthusiasm amongst members to achieve optimum fitness and endurance levels in minimum timeframe; encouraged us to develop and introduce this boutique Studio concept."

"When you put the three together it offers a variety of strength, conditioning and cardio training under one roof. These classes are for the individuals who want a 30-45 minutes blowout, in and out, they don't have to think about their workout as its instructor led, so ready, steady, go!", added Flooks.

The Studio has unique and bespoke interior that's different from other Fitness First clubs to motivate members in a dynamic and innovative fitness environment. To cater to a wider consumer base from beginners to seasoned athletes and fitness fanatics, Fitness First's certified coaches will develop tailor-made daily workout routines and fitness schedules that can be adapted to individual fitness levels. The fitness options and exercise regimes have also been designed to specifically match the type of fitness concepts offered.

Bustling with an inviting environment to provide enriching social support system and motivation that's required to meet intensive and group led programmes; the all new club is suited for everyone with classes offered at various times. So, whether members are looking at sweating it out before or after work, during lunch hours or on weekends; each one is bound to find a slot to fit around their daily routine.


XFit is a 3-in-1 studio concept offering you completely unique experience with variety, fun, high intensity, convenience, motivation and RESULTS!


With workouts lasting anywhere from 10 minutes to one hour every day, XFit now features a combination of weights, cardio, Olympic weight-lifting, high intensity dumbbell conditioning, gymnastic movements and body weight conditioning. Go DEEP! A Daily Extreme Exercise Program designed to get you where you want to be in super quick time. A new DEEP every day.

X:30 & X:45

X:30/X:45 is a fun and energetic High Intensity Interval Training (HIIT) class guaranteed to burn calories! Alternating between cardio on the treadmill and resistance using dumbbells, our Instructors will lead you through the fast paced class to ensure you achieve maximum results. Get INTENSE! It's time to test and push yourself to the max during our High Intensity Interval Training (HIIT) workout programs. How far is your mind willing to let you go?


A 45-minute boxing themed HIIT class that will challenge all fitness levels. After an easy warm-up and some mobility work the class will take off with interval sets combining punching drills on the bag and bodyweight training to condition the entire body. The class will finish with some core strengthening work. A power packed route to FITNESS! Give it all you've got during our BoxX classes. Become fitter, stronger and faster!


Join us for 30-minutes of swinging, pulling and pressing cast iron and get the ultimate total body workout while our coaches help you focus on technique, safety and quality of movement.


This is the ideal workout for anyone who is looking to improve their overall health and fitness. Using a variety of martial arts styles, this class is designed to get better results in less time– and get the lean, toned physique of an MMA fighter – without actually having to get in the ring and fight!


LES MILLS GRIT™ Strength is a 30-minute high-intensity interval training (HIIT) workout, designed to improve strength and build lean muscle. This workout uses barbell, weight plate and body weight exercises to blast all major muscle groups.


LES MILLS GRIT™ Plyo is a 30-minute high-intensity interval training (HIIT) plyometric-based workout, designed to make you perform like an athlete. This workout uses a bench and combines explosive jumping exercises with agility training to increase explosiveness and to build a lean and athletic body.


LES MILLS GRIT™ Cardio is a 30-minute high-intensity interval training (HIIT) workout that improves cardiovascular fitness; increases speed and maximize calorie burn. This workout uses a variety of body weight exercises and provides the challenge and intensity you need to get results fast.


This no-nonsense HIIT class consists of short sprints on the treadmill combined with some of the finest strength and conditioning exercises. Looking for an athletic style of training? Then this is 30-minutes you don't want to miss!


Running, Boxing, Cycling, Weightlifting, Jumping... Anything to get you in shape and ready for the weekend ahead will be included in this insane 1 hour circuit training.

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